Creating business opportunities with error tracking

When running production applications for your clients, it can take days until a bug is reported to your team. This reporting-delay might not be critical to the business of your client if it is a low traffic site, but it might be a direct financial loss if it’s a high-traffic application. If the site doesn’t have a high amount of traffic, it’s still a bad experience for the user, and it will have a negative impact on the business in the long-term–a negative impact that can be avoided easily.

This is the point where an error tracker comes into place. The error tracker takes care if something breaks, and you instantly get a notification. With this notification, you receive much additional information about the incident so that tracking down the issue becomes much more comfortable than relying on screenshots provided by a user who contacts the customer support of your client. With the error tracker, you stay in the loop and be aware of the problem before the client calls and raises the issue. In Flare, the notification also includes the user who got the error, other useful context information, and if it is a common issue–a solution how to fix it.

When working with clients, they usually require some service-level-agreement when an application goes live. The easiest way to handle this on a basic level is by adding a monitoring service like Flare to the application and dedicate some weekly time to handle errors. This formalizes responsibilities but also creates business opportunities along the way. While the SLA covers the costs for the error tracker multiple times, you create new touch-points with your clients. These touch-points can be used to offer new services or to stay connected with your contacts.

This is how a happy client looks like

Staying in touch via errors might sound like an odd way for a new opportunity. Still, if you can solve an issue before the client event notices the problem themselves and notify them that you’ve already handled it, they know that they are in good hands.

Being recognized as a partner that cares, usually brings in a steady stream for project requests and makes it easier for you to run your business.

With Flare, you can track unlimited projects, so if the first SLA already pays the bill, Flare is free for all other applications, and you can add your internal applications at no additional cost.